Media Delirium Tremens and the Missing Ocean of Crap

It was strange to be the 194,563,906th person to see Pharrell Williams’ “Happy” on YouTube. Stranger still was that I had never heard of the song before.

A friend linked me to a remix which I found infinitely charming, and it struck me that I had not heard the original. I sought it out and gawped blankly at my screen. This was obviously a popular song, a hallowed member of the current cultural zeitgeist of the homeland. This was something that had already become an assumed fragment of cultural heritage, a shared globule of media experience to which all North Americans, and many other global citizens, had already absorbed. In fact, Happy was beyond the saturation point when I came across it. It had already surpassed osmotic spread, whereby every human in that hemisphere had long since realigned their neural networks to simply include the song’s existence. It was something everyone already knew, had talked about, and gotten over.

And I had never heard of it.

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Echoes Over the Pacific: On the Pop-Culture Time Delay

“Well,” Andrea* told me, “me and Mae were planning on doing a dance for the talent show. Probably to that mix by DJ Earworm.”

These were my grade sixes, informing me and my mentor teacher of their entry for the upcoming talent show, which, as a slaving, bootlicking student-teacher, I would almost certainly be involved in to some degree. I discussed the song with them for a few minutes, to establish my cred, to fully exhibit my subversiveness and deeply rooted connections with modern happenings and the youth of today. For whatever reason, having an encyclopaedic command of popular culture has always been important to me. Maintaining my with-it-ness has always been somewhat crucial to my sense of self, the core of my personality just barely held together by a sticky web of Simpsons’ quotations, nerdy movie references, and unnecessarily bescarfed indie music superiority.

Moving to the other side of the planet can really throw a wrench into such a system.

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